market research

A technical analysis of factors such as volume, price trends, and market breadth that are used to predict price movement. Bloomberg Financial Dictionary

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market research market research research

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market research UK US noun [U] (also marketing research, ABBREVIATION MR) MARKETING
the collection and study of information about what people prefer to buy, how they react to advertising, and what other businesses in the same industry are doing: carry out/do/perform market research »

Carrying out market research showed that customers thought our phones were too heavy and too ugly.

market research on sth »

We did market research on the buying habits of single mothers.

a market research interview/questionnaire/survey »

Market research surveys of teenagers revealed that what they most wanted was control over all the devices in their lives.

a market research company/firm/group »

A market research firm handles our focus groups.


Financial and business terms. 2012.

Look at other dictionaries:

  • market-research — market research …   Dictionary of sociology

  • market research — market re search n [U] a business activity which involves collecting information about what goods people buy and why they buy them ▪ They had to conduct market research, then advertise the product …   Dictionary of contemporary English

  • market research — ► NOUN ▪ the activity of gathering information about consumers needs and preferences …   English terms dictionary

  • market research — n. the study of the demands or needs of consumers in relation to particular goods or services …   English World dictionary

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  • market research — the gathering and studying of data relating to consumer preferences, purchasing power, etc., esp. prior to introducing a product on the market. [1925 30] * * * Study of the requirements of specific markets, the acceptability of products, and… …   Universalium

  • Market Research — The process of assessing the viability of a new product or service through techniques such as surveys, product testing and focus groups. Market research allows a company to discover who their target market is and what these consumers think about… …   Investment dictionary

  • market research — noun research that gathers and analyzes information about the moving of good or services from producer to consumer • Syn: ↑marketing research • Hypernyms: ↑research • Hyponyms: ↑market analysis, ↑product research, ↑consumer research …   Useful english dictionary

  • market research — Qualitative and quantitative research on the tastes, values, and perceptions, on the personal, household, and neighbourhood characteristics, and on the purchasing behaviour, of individual consumers of (or industrial customers for) equipment and… …   Dictionary of sociology

  • market research — N UNCOUNT Market research is the activity of collecting and studying information about what people want, need, and buy. A new all woman market research company has been set up to find out what women think about major news and issues …   English dictionary

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